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GIVBAK
Project Type
UI/UX Design/ Branding/ Animation/ Video Editing
The outdoors industry has boomed over the last couple years, and with it, the prices of quality products. Our goal was to create a curated package to the hiker, the camper, the tree hugger, and to the inexperienced but inspired. This stylized kit does that so that anyone can take a more prepared step to exploring the outdoors, without immediately blowing the bank.
final video output
hero Shots
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research & Development
I wanted to create a branding system that showed a sense of kindness, community, clarity. that also exhibited a sense of professionalism that circled back around to the needs of the user. The goal of the app is to facilitate the ability to give back but realistically, if a product doesn't serve the consumer it is not going to be able to complete its ultimate goals.
That's where clear cut user interface and marketing has an important role showing a solution towards the financial and emotional needs of the user.
second development
Most of the actual building of the video and apps designs
were done in after effects.
I also spent a lot of time researching the financial sect. Listening to podcasts and doing general research on the differences between banks and credit unions, along with what organizations were already in place
and how they manage their donations and the tax sides of investments
and donations.
I changed the branding to be more inline with a millennial driven market that had a sense of pop and enthusiasm towards the driving cause
of the brand that is more inline with that demographic than my
previous design output.