Volition
Project Type
CMF/ Interior Design/ Branding/ Illustration
Volition is...
"The faculty and power of using one's will."
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We give that to people with our vans to promote their best lives.
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We reoutfit vans and convert them to electric to support people's passions and the enviornment.
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COMING SOON
The inspiration for the aesthetics of the project were based off of a camping trip throughout Southern California.
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Specifically, starting in Laguna Beach, taking the long desert drive to some BLM land that is 30 min north of Joshua Tree, taking the backroad up the mountain to a Yellow Post site near Big Bear, then heading over all the way to Rincon Beach on the coast.
Logo and wordmark
Mood board/ color story
Landers
The temperature is coming down and the wind is picking up. The city starts to fall away piece by piece until the street become a dirt road, open land, desert sand. As you drive through towards your waypoint, pebbles, become rocks, and rocks become boulders, become mountains. The sunset radiates through the area causing the graffiti on the rocks to almost turn into neon signs.
