Get Lost
Project Type
Product Design/ Branding
The outdoors industry has boomed over the last couple years, and with it, the prices of quality products. Our goal was to create a curated package to the hiker, the camper, the tree hugger, and to the inexperienced but inspired. This stylized kit does that so that anyone can take a more prepared step to exploring the outdoors, without immediately blowing the bank.
Collection story
The inspiration for the aesthetics of the project were based off of a camping trip throughout Southern California.
Specifically, starting in Laguna Beach, taking the long desert drive to some BLM land that is 30 min north of Joshua Tree, taking the backroad up the mountain to a Yellow Post site near Big Bear, then heading over all the way to Rincon Beach on the coast.
Logo and wordmark
The logo uses geometric lines to create a simple icon of a tent and the sun. It also creates a waypoint symbol, signifying the here and now. It also uses softer edges to bring a more engaging feeling to the brand.
The wordmark also has slightly rounded edges to pull back the intense feeling of the gothic style font along with its forward tone from the name.
Mood board/ color story
Landers
The temperature is coming down and the wind is picking up. The city starts to fall away piece by piece until the street become a dirt road, open land, desert sand. As you drive through towards your waypoint, pebbles, become rocks, and rocks become boulders, become mountains. The sunset radiates through the area causing the graffiti on the rocks to almost turn into neon signs.
Keller
The temperature is coming down and the wind is picking up. The city starts to fall away piece by piece until the street become a dirt road and open land and desert sand. As you drive through towards your waypoint, pebbles, become rocks, and rocks become boulders, become mountains. The sunset radiates through the area causing the graffiti on the rocks to almost turn into neon signs.
Rincon
The temperature is coming down and the wind is picking up. The city starts to fall away piece by piece until the street become a dirt road and open land and desert sand. As you drive through towards your waypoint, pebbles, become rocks, and rocks become boulders, become mountains. The sunset radiates through the area causing the graffiti on the rocks to almost turn into neon signs.
Product Output
Zipper chosen to match color ways and create an easy-access packet while on the move.
Mesh pocket for water bottle to stretch and doesn't trap dust or dirt.
Liner for strength and a pop of color. Mesh and padding for breathability and comfort.
Rollable top to choose to keep compact or elongate for more items and overall space efficiency.
Stitching for durability of product.
Elastic band for carabiners to easily access keys or
needed items.
Lined handle for extra strength and versatility.
Tough rubber patch and embroidered brand name for brand experience and style factor.
tech-pack
There are callouts on the right side for each part of the pack that relate to the number.
Each area has certain stiches picked out for different reasons that relate to the fabric and how frequently that portion of the bag will be used and how much pressure or weight may be put on different area's.
The information at the top is used to identify the product while at the factory so they don't get misplaced and so the company who made it can properly file it.
Water Bottle Mocks
Landers
BLM Land near Joshua Tree
Keller
Yellow Post Site, Big Bear
Rincon
Surf/ Camp area near Central CA
